In today’s highly competitive digital landscape, optimizing your website’s performance is crucial for attracting and retaining online visitors. One fundamental aspect of this optimization process is conducting a keyword audit. A keyword audit is a comprehensive analysis of the keywords and phrases used on your website, designed to ensure that your content is accurately targeted to your desired audience and aligned with search engine algorithms.

This process allows you to identify the most effective keywords to focus on, reveal any underperforming keywords, and discover new opportunities to enhance your website’s search engine rankings. In this guide, we will walk you through the essential steps for conducting a thorough keyword audit and provide valuable insights to help you elevate your online presence.